Multicultural Insights offers a wide range of services, including:

Full-Service Quantitative

  • Attitude, Awareness and Usage Studies
  • Advertising Tracking & Testing
  • Brand Equity & Testing
  • Exploratory Research
  • Consumer Segmentation
  • Concept/Package Testing
  • Consumer Profiles
  • Copy & Communication Tests
  • Conjoint/Trade-Off Studies
  • Product Placement Tests
  • Price Elasticity Studies
  • Competitive Analysis
  • Market Opportunity Studies
  • Research Reviews
  • Online Studies
  • Social Media Research

Full-Service Qualitative Research

  • Focus Groups
  • Mini-Groups
  • Dyads, Triads, Quads
  • One-on-One Interviews
  • Video Ethnography
  • Perception Analyzer Sessions
  • A Day in the Life
  • Mobile Diaries
  • Mobile Ethnography

Data Collection

  • Telephone data collection
  • Intercepts (Motor Home, Mall and Central Location using iPads or Mobile Device)
  • Door-to-door Interviews
  • Exit Interviews
  • Online Studies (Hispanic Panel)
  • Social Media Research
  • Mobile Research
  • Pre-recruitments
  • Qualitative Recruiting
  • Moderating

Hispanic Online Panel

  • Acculturated
  • Bi-Cultural
  • Unacculturated

Translation Services (English/Spanish)

  • Questionnaire Translation
  • Open-end Question Translation
  • Field Material Translation

Programming & Processing

  • Quancept Questionnaire Programming
  • Data Tabulations (Quantum)

 

 
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