Most research companies give you a set of cross tabs and a Power Point deck with some graphs and charts giving a review of the findings. Our analytics team uses a different approach by actually delivering actual analysis based on advanced analytical tools. While we deliver reports meeting exact client needs, a format our clients seem to prefer is what we refer to as the Accenture or Mento model.
A report in this format gives in-depth analysis in a quick, concise format that can be quickly understood by CEO’s, marketing and advertising departments. The Mento-style reports get to the bottom line quickly and offer recommendations based on what we see in the data and also based on our institutional knowledge as to what works in multicultural markets. We are also glad to deliver a large Power Point Review deck that shows the overall findings for every data point.