Hispanic Monthly Online Omnibus
An Omnibus is a shared cost, multi-client approach to survey research that lets you conduct your study at a fraction of what you might spend on an ad-hoc study without compromising on the quality of the data. Clients only received the results of their own proprietary questions.
Using our own Hispanic Panel (MenteLatina) we will conduct 500 monthly interviews among a representative sample of US Hispanics. For an additional fee we will include client questions among a nationally representative sample of 300 general market consumers.
The cost per question (3 question minimum) in our Hispanic Omnibus is $1,000, and if requested additional fee of $450 per question for the general market component. These costs include translation of the questions, data collection, and one banner of tabulations. Custom pricing is required for questions that contain long lists, coded open ends, translation of open ends, PowerPoint deck of top line findings.
Questions are due the first Monday of each month, starting January 6, 2014. Results are usually available 7 days after the completion of field.
Multicultural Insights will provide:
- Translation of questions into Spanish
- Data collection
- One banner of cross tabulations (customized banner)